COTY:
Content Factories
I lead two content factories for two of COTY’s brands, Davidoff and JOOP!, to create over a year’s worth of social content.
COTY needed to premiumize and refresh their social content in order to shift brand perception. I was tasked to outline and art direct content across five different key commercial periods per brand, which meant keeping smart production principles in mind — making the same set feel fresh for both holiday content and summer content, creating both still and moving imagery in a variety of different perspectives to ensure we’re getting olfactive product content and lifestyle content, managing multiple sets at once while controlling for the best possible creative output.
Each content factory amassed over 50 different assets in two days of shooting.
**Most of this work isn’t live yet, for a sample of it, please contact me :)
(I don’t want to get sued)
Role: Lead Creative
Agency: 180 Amsterdam
Production: 180 Amsterdam
COTY needed to premiumize and refresh their social content in order to shift brand perception. I was tasked to outline and art direct content across five different key commercial periods per brand, which meant keeping smart production principles in mind — making the same set feel fresh for both holiday content and summer content, creating both still and moving imagery in a variety of different perspectives to ensure we’re getting olfactive product content and lifestyle content, managing multiple sets at once while controlling for the best possible creative output.
Each content factory amassed over 50 different assets in two days of shooting.
**Most of this work isn’t live yet, for a sample of it, please contact me :)
(I don’t want to get sued)
Role: Lead Creative
Agency: 180 Amsterdam
Production: 180 Amsterdam