Lingoda: Covered by Lingoda
Lingoda is a fully-online language school taught by native speakers. Covered By Lingoda is a proactive idea that makes children’s classics safe for grown ups in public.
Based on the insight that beginner language learners read children’s books, I wanted to create a way for adult language learners to do this in public without sticking out like a sore thumb.
I rewrote the titles of classic childrens books and worked with a designer to give the covers a revamped look and feel. All Lingoda learners had to do is download the cover, print, and go. No one will ever know that you’re actually reading Pinocchio on your way to work.
Role: Lead Creative (Copy)
Based on the insight that beginner language learners read children’s books, I wanted to create a way for adult language learners to do this in public without sticking out like a sore thumb.
I rewrote the titles of classic childrens books and worked with a designer to give the covers a revamped look and feel. All Lingoda learners had to do is download the cover, print, and go. No one will ever know that you’re actually reading Pinocchio on your way to work.
Role: Lead Creative (Copy)
