Vivo: X60 Pro X EURO 2020
Vivo, an established Chinese smartphone brand, came to Hey Honey looking to break into the European market during EURO 2020 with the launch of their newest smartphone, the X60 Pro. I worked with the creative team at Hey Honey to modify the client’s launch concept for a European audience and see it through to execution.
Vivo wanted to launch with a campaign centered around a golden ticket that gave fans the oportunity to see all of their team’s games live and a new X60 Pro.
We took this concept and adapted it for our target audience and key European markets. We developed The Perfect Shot, a concept to encapsulate both the functionality of the new X60 as well as launch Vivo during the EUROs. We worked with legend players and key market KOLs to bring this to life over Instagram and tell the story of this new-to-Europe brand. See Vivo’s Instagram here.
Role: Creative (Copy + AD)
Vivo wanted to launch with a campaign centered around a golden ticket that gave fans the oportunity to see all of their team’s games live and a new X60 Pro.
We took this concept and adapted it for our target audience and key European markets. We developed The Perfect Shot, a concept to encapsulate both the functionality of the new X60 as well as launch Vivo during the EUROs. We worked with legend players and key market KOLs to bring this to life over Instagram and tell the story of this new-to-Europe brand. See Vivo’s Instagram here.
Role: Creative (Copy + AD)