adidas: Solar Drive
adidas SolarDrive is the all-in-one running shoe for the runner who can’t sacrifice anything. With four distinct product benefits specifically designed for comfort, durability, stability, and cushoning, this shoe is perfectly balanced.
To launch the new Solar Drive in retail spaces we createed Perfectly Balanced Everything, a concept to encompass all of the four key product benefits. Visually, this translated into a delicately balanced, physical sculpture with Solar Drive in the center. The arms of the sculpture held objects to represent the four product benefits.
To go along with the installation, we designed a modular visual identity, inspired by design grids, to emphasize the precision of SolarDrive.
Role: Creative Support (Copy)
To launch the new Solar Drive in retail spaces we createed Perfectly Balanced Everything, a concept to encompass all of the four key product benefits. Visually, this translated into a delicately balanced, physical sculpture with Solar Drive in the center. The arms of the sculpture held objects to represent the four product benefits.
To go along with the installation, we designed a modular visual identity, inspired by design grids, to emphasize the precision of SolarDrive.
Role: Creative Support (Copy)
