Miele:
Perfecting Series
We applied Miele’s premium lens to everyday household chores in our Perfecting Series, an Always-On content series. In doing so, we help our customers maintain mastery over their homes in a series of hyper-stylized, yet everyday situations.
The object of each film demonstrates Miele’s determination to reach absolute perfection through an engineered and exaggerated perception of the everyday household. Each film stands alone and can be viewed separately, but taken together, they reinforce each other.
Role: Creative (Copy)
Agency: We Are Social Amsterdam
Production: Firma Buurman
The object of each film demonstrates Miele’s determination to reach absolute perfection through an engineered and exaggerated perception of the everyday household. Each film stands alone and can be viewed separately, but taken together, they reinforce each other.
Role: Creative (Copy)
Agency: We Are Social Amsterdam
Production: Firma Buurman
