adidas x INTERSPORT: Faster Than Stories
Faster Than isn’t about what stops you, it’s about what propels you. Taking negativity and turning it into an all-encompassing motivator. Faster Than is a state of mind, a belief, and an action.
I was able to work on the initial strategy and manifesto of this campaign at Brand Articulations/Studio Lore, and was then lucky enough to work on this again at Iris Amsterdam. Together with a senior creative team I helped concept the Faster Than Stories. These stories showcase “unlikely” runners and how running aids their non-running lives.
Role: Creative (Copy)
I was able to work on the initial strategy and manifesto of this campaign at Brand Articulations/Studio Lore, and was then lucky enough to work on this again at Iris Amsterdam. Together with a senior creative team I helped concept the Faster Than Stories. These stories showcase “unlikely” runners and how running aids their non-running lives.
Role: Creative (Copy)