Ami Artiz—Creative, Copywriter
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FLOWR Nothing to Hide
Flowr is a premium cannabis brand from Canada.
Zerotrillion recently rebranded Flowr for the premium market. Expanding on this, Zerotrillion and Flowr, together, have completely changed what the cannabis industry looks like, redefining what it means to enjoy cannabis.
Work here is from the brand campaign, Nothing to Hide, a fully-integrated campaign based on the insight that most Canadians still stash away their weed even though it’s legal. This campaign leans into those hiding places of old, to show that now there really is nothing to hide.
Zerotrillion recently rebranded Flowr for the premium market. Expanding on this, Zerotrillion and Flowr, together, have completely changed what the cannabis industry looks like, redefining what it means to enjoy cannabis.
Work here is from the brand campaign, Nothing to Hide, a fully-integrated campaign based on the insight that most Canadians still stash away their weed even though it’s legal. This campaign leans into those hiding places of old, to show that now there really is nothing to hide.
Created at Zerotrillion.
Role:
Creative Copywritier
Team:
Agency: Zerotrillion
Creative Director: Adam Fierman
Art Director: Sabela Ros Comensana