Werther’s Original.
Art direction, design, and strategy
A true classic, it seems no matter what generation you’re from, at a certain age Werther’s is at the bottom of your candy bowl. For this campaign I wanted to focus on Werther’s ability to transcend generations, making them hard to forget.
Contents:
Repackaging to take the product back to it’s original roots and emphasize the timelessness through a nostalgic design. Three print ads. To get the idea down on paper.
