Ami Artiz—Creative, Copywriter
adidas X INTERSPORT
Faster Than Stories
adidas X INTERSPORT
Faster Than isn’t about what stops you, it’s about what propels you. Taking negativity and turning it into an all-encompassing motivator. Faster Than is a state of mind, a belief, and an action.
I was able to work on the initial strategy and manifesto of this campaign at my first agency, Brand Articulations/Studio Lore, and was lucky enough to get to work with it again at my second agency, Iris Amsterdam. Together with a senior creative team I helped concept the Faster Than Stories. These stories showcase “unlikely” runners and how running aids their non-running lives.
Faster Than Stories for INTERSPORT. Hosted on Instagram.
I was able to work on the initial strategy and manifesto of this campaign at my first agency, Brand Articulations/Studio Lore, and was lucky enough to get to work with it again at my second agency, Iris Amsterdam. Together with a senior creative team I helped concept the Faster Than Stories. These stories showcase “unlikely” runners and how running aids their non-running lives.
Faster Than Stories for INTERSPORT. Hosted on Instagram.
Created at Iris Amsterdam.
Role:
Creative Conception Support
Social Media Support
Copywriting Support
Team:
Client: adidas for INTERSPORT
Agency: Iris Amsterdam
Creative Director: Rachna Dhall
Creative Team: Gustavo Figueiredo and Gabriel Abrucio
Producer: Grace Francis
Role:
Creative Conception Support
Social Media Support
Copywriting Support
Team:
Client: adidas for INTERSPORT
Agency: Iris Amsterdam
Creative Director: Rachna Dhall
Creative Team: Gustavo Figueiredo and Gabriel Abrucio
Producer: Grace Francis