Bitvavo:
WAGMI
What happens when a top Dutch Crypto company sponsors the KNVB for the World Cup?
A meme-led campaign of course.
We found that the intersection of football 🤝 crypto is ... well, memes.
One of the most iconic memes in the crypto space is “WAGMI” — We’re All Gonna Make It — an iconic message about teamwork and togetherness. We co-opted this for our campaign message and created the KNVB’s World Cup song along with Jonna Fraser and Shirak.
On social, we launched an Instagram Broadcast Channel where we dropped our exclusive merch, behind-the-scenes of the campaign, and built our community.
Role: Social Creative Director
Agency: LePub Amsterdam
Link: Instagram
A meme-led campaign of course.
We found that the intersection of football 🤝 crypto is ... well, memes.
One of the most iconic memes in the crypto space is “WAGMI” — We’re All Gonna Make It — an iconic message about teamwork and togetherness. We co-opted this for our campaign message and created the KNVB’s World Cup song along with Jonna Fraser and Shirak.
On social, we launched an Instagram Broadcast Channel where we dropped our exclusive merch, behind-the-scenes of the campaign, and built our community.
Role: Social Creative Director
Agency: LePub Amsterdam
Link: Instagram
Social edits of our music video and teaser.
Dropping exclusive merch.
We took over Mercatorplein in Amsterdam West to drop limited-edition Bitvavo x KNVB merch.
We took over Mercatorplein in Amsterdam West to drop limited-edition Bitvavo x KNVB merch.