The Magnum Ice Cream Company:
Heartbrands Global Social
Launching and running the Heartbrands global social channels across Instagram and TikTok.
I’ve overseen the launch and creation of the Heartbrands global social accounts, developing launch campaigns, influencer and partnership activations, filming real time content, and creating bespoke always-on content according to platform best practices.
We launched the channels in April 2026, and as of June 2026 we’ve seen engagement, viewer retention, and follower growth across both channels continuously grow week over week.
I oversee all of the creative from concept to final execution, even stepping behind the camera when needed.
Role: Social Creative Director
Agency: LePub Amsterdam
Links: Instagram & TikTok
I’ve overseen the launch and creation of the Heartbrands global social accounts, developing launch campaigns, influencer and partnership activations, filming real time content, and creating bespoke always-on content according to platform best practices.
We launched the channels in April 2026, and as of June 2026 we’ve seen engagement, viewer retention, and follower growth across both channels continuously grow week over week.
I oversee all of the creative from concept to final execution, even stepping behind the camera when needed.
Role: Social Creative Director
Agency: LePub Amsterdam
Links: Instagram & TikTok
Launch Campaign: LickScrolling Challenge
To launch our social channels ahead of summer and ice cream season, we challenged Gen Z to get their toungue summer-body ready by training it with lick-scrolling. We found a new iPhone feature that allows you to scroll with your toungue. What better way to get ready for a season of licking ice cream than to lick while you scroll?
Working with influencers across the UK we set off with a challenge, film yourself LickScrolling and win a £5,000 travel voucher for a summer holiday.
Bizarrely enough, it worked. Turns out the internet is as Mad for Ice Cream as we are.
Always-On Content
We produce over 40 bespoke assets a month, 20 for Instagram and 20 for TikTok, which means constant content ideation, production, reporting, and learning. Our current approach is test-and-learn while we develop the channels and grow our audience.
Our content is a mixture of product-focused sensorial aesthetics and playfully premium bits.
We produce over 40 bespoke assets a month, 20 for Instagram and 20 for TikTok, which means constant content ideation, production, reporting, and learning. Our current approach is test-and-learn while we develop the channels and grow our audience.
Our content is a mixture of product-focused sensorial aesthetics and playfully premium bits.
Twister Frrreeze at Disney Land Paris
To help launch the new partnership between Heartbrands and Disney Land Paris’ World of Frozen, we took our content team to document in real-time the influencer launch event, posting throughout and creating content that highlights both brands.
To help launch the new partnership between Heartbrands and Disney Land Paris’ World of Frozen, we took our content team to document in real-time the influencer launch event, posting throughout and creating content that highlights both brands.