Heineken:
Global Social
From broadcast channels to creator and community led social hubs.
For all of the Heineken global social channels, from Instagram to Youtube, Snapchat, and (coming soon) TikTok, I’ve worked to develop social strategies to pivot the brand from a broadcast channel to a community.
I oversee the creative from guiding how campaigns should show up on different social platforms, to developing Always-On content, working across different global markets, and coordinating efforts across our sponsorship stakeholders (F1, Champions League, Coachella, and more). To see all of the work I’ve touched, please head to the Heineken Instagram account.
Some of my proudest work has been our entertainment content as a part of Heineken’s new Sponsorship platform, Fans Have More Friends. We tapped into core fan behaviors across music, football, and F1 to bring content to our audience that brings them into the Heineken world, rather than just broadcasting our platform message.
Role: Social Creative Director
Agency: LePub Amsterdam
Links: Instagram
For all of the Heineken global social channels, from Instagram to Youtube, Snapchat, and (coming soon) TikTok, I’ve worked to develop social strategies to pivot the brand from a broadcast channel to a community.
I oversee the creative from guiding how campaigns should show up on different social platforms, to developing Always-On content, working across different global markets, and coordinating efforts across our sponsorship stakeholders (F1, Champions League, Coachella, and more). To see all of the work I’ve touched, please head to the Heineken Instagram account.
Some of my proudest work has been our entertainment content as a part of Heineken’s new Sponsorship platform, Fans Have More Friends. We tapped into core fan behaviors across music, football, and F1 to bring content to our audience that brings them into the Heineken world, rather than just broadcasting our platform message.
Role: Social Creative Director
Agency: LePub Amsterdam
Links: Instagram
Heineken Sponsorships - Fans Have More Friends
Featuring Delaney Marrow at Coachella, Bastian Schweinsteiger and Fabrizzio Romano at the Champions League Final, and Brad Pitt and Damson Idris for F1 / F1 the Movie.
Featuring Delaney Marrow at Coachella, Bastian Schweinsteiger and Fabrizzio Romano at the Champions League Final, and Brad Pitt and Damson Idris for F1 / F1 the Movie.
Translating Global Campaigns for Social
The Heineken Global and Korea teams paired up to launch a campaign in South Korea, bringing A More Refreshing Social Life to Seoul. We created a unique Pyeongsang, a traditional Korean low wooden platform or outdoor bed used for relaxing, socializing, and dining, specifically for enjoying a Heineken with friends.
We launched with an influencer event that took over Seoul’s Heineken green rooftops.
The Heineken Global and Korea teams paired up to launch a campaign in South Korea, bringing A More Refreshing Social Life to Seoul. We created a unique Pyeongsang, a traditional Korean low wooden platform or outdoor bed used for relaxing, socializing, and dining, specifically for enjoying a Heineken with friends.
We launched with an influencer event that took over Seoul’s Heineken green rooftops.
Creator-Led Always On Content
Between our campaign and entertainment content, we fill our social channels with Always-On content that always ladders back to Heineken’s mission - to give you a more refreshing social life. As part of our new social strategy, we’ve shifted from rigid content factories to a creator-led approach, landing Heineken in culture and giving the page a refreshed look and feel.
Between our campaign and entertainment content, we fill our social channels with Always-On content that always ladders back to Heineken’s mission - to give you a more refreshing social life. As part of our new social strategy, we’ve shifted from rigid content factories to a creator-led approach, landing Heineken in culture and giving the page a refreshed look and feel.